I’m Joshua Penrod, a product designer and leader shaping systems, teams and outcomes

Star Tribune

Redesign, Rebrand, Rebuild

Star Tribune

Redesign, Rebrand, Rebuild

Star Tribune

Redesign, Rebrand, Rebuild

Star Tribune

World-Class News Design

Star Tribune

World-Class News Design

Star Tribune

World-Class News Design

Bloc

Leveling Up

Bloc

Leveling Up

Bloc

Leveling Up

Joe Zeff Design

Design Apps for Top Brands

Joe Zeff Design

Design Apps for Top Brands

Joe Zeff Design

Design Apps for Top Brands

NYT, LAT, SD U-T

High-End Editorial Design

NYT, LAT, SD U-T

High-End Editorial Design

NYT, LAT, SD U-T

High-End Editorial Design

What I Do

I lead design teams with purpose and precision. From growing UX teams to evolving design systems, the focus is always on experiences that connect with users and drive meaningful outcomes.

View Work

How I Do It

Design Leadership

Coaching & Team Development

Cross-functional Collaboration

Design Critiques & Feedback Culture

Strategic Hiring & Org Design

UX & Product

Prototyping

User Flows & Sitemaps

Accessibility & Inclusive Design

Editorial Storytelling & UX Writing

Design Systems & Ops

Design Systems at Scale

Tooling, Process & Documentation

Design Rituals & Governance

Connecting Design to Impact

Strategic Practice

Vision & Roadmap Alignment

Stakeholder Storytelling & Influence

Research Synthesis & Insight Framing

Leading Through Ambiguity

Design Leadership

Coaching & Team Development

Cross-functional Collaboration

Design Critiques & Feedback Culture

Strategic Hiring & Org Design

UX & Product

Prototyping

User Flows & Sitemaps

Accessibility & Inclusive Design

Editorial Storytelling & UX Writing

Design Systems & Ops

Design Systems at Scale

Tooling, Process & Documentation

Design Rituals & Governance

Connecting Design to Impact

Strategic Practice

Vision & Roadmap Alignment

Stakeholder Storytelling & Influence

Research Synthesis & Insight Framing

Leading Through Ambiguity

Design Leadership

Coaching & Team Development

Cross-functional Collaboration

Design Critiques & Feedback Culture

Strategic Hiring & Org Design

UX & Product

Prototyping

User Flows & Sitemaps

Accessibility & Inclusive Design

Editorial Storytelling & UX Writing

Design Systems & Ops

Design Systems at Scale

Tooling, Process & Documentation

Design Rituals & Governance

Connecting Design to Impact

Strategic Practice

Vision & Roadmap Alignment

Stakeholder Storytelling & Influence

Research Synthesis & Insight Framing

Leading Through Ambiguity

Who I’ve Helped

I help companies navigate ambiguity. I’ve worked with bold teams and respected brands to bring clarity to complex ideas and find focus in the fog.

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